About Us

Hello and thank you for visiting Formula Neon. 

At Formula Neon we want motorsport merchandising to be as exciting as slamming the pedal to the metal. For that reason, we build products that not only feature the finest materials and most innovative of designs, but also capture the glory and exhilaration of racing. We don't wish to be just another merchandizing store; we want to be the brand that helps elevate your experience for the sport you love!

About the Brand

Formula Neon wants to make motorsports more fun. At our core, we are fans of the sport who are dedicated to building beautiful and highly functional merchandise that embody the love and excitement we feel for racing. As a team, we innovate with an intent to surprise and communicate with an intent to build genuine connections. We strive for perfection with humility and are courageous in the face of adversity. We experiment without fear and enjoy pushing the limits of what is achievable. We do so purely with the intent to extend the thrill and exhilaration you feel for racing - beyond the track.

About the Company

Formula Neon was founded in 2022 by two friends with the intent to turn work into play. As fans of Formula 1 and motorsport in general, the founders wanted to take the love they feel for the sport and transition it into a business. 

"I've grown up watching Formula 1. I have many stories over many years, over many race weekends. Some pleasant, some not so much. But all memorable. It's a dream come true to extend my love for F1 and marry it to my passion for Entrepreneurship. I hope to do great things with Formula Neon." - A. Irani (Co-Founder)

With degrees in engineering and data science, both founders have dedicated their academic and professional careers to secure jobs in the tech industry in North America. 

"The engineering skills certainly come handy while developing the product and data science allows us to be more efficient with our decision making. It's like everything in my life has lead me to the exact place I need to be. I feel very confident we will deliver something memorable with Formula Neon. We have some exciting things in the works." - N. Lamba (Co-Founder)

Our Commitment to a Greener World!

We want Formula Neon to be a new-age company: one that reflects the values of our current society. For that reason, Formula Neon will partner with Shopify to offset the carbon footprint of each and every one of our shipments. Furthermore all of our products are completely recyclable. While we are committed to our green mission, we realize this is just the start. We solemnly swear to be strongly committed to always do more for saving our environment